Use emotions in investment advisory services
As humans, we are not as rational as we pretend to be. Brain researchers have revealed that 70% of all decisions are made unconsciously and a 100% on an emotional basis. Knowing the client's values and emotional systems is essential if you want to make an appealing investment proposal. You can group your customers into different clusters, based on their emotional system, and address them in a suitable way with the help of aSpark - on different channels.
Positive topics and comprehensible stories promote well-being. Unsuitable topics, on the other hand, can lead to the release of stress hormones in customers. With the help of aSpark, you bring the right topics during the consultation or use them in digitalised format for customer-specific mailings or other campaigns. Whether it's the rise of 5G, new energy sources or cyber security topics: Topics that resonate with personal interests arouse sparking emotions and encourage to invest.
During our LIVE webinar on October 12, 2021, brain researcher Dr. H.G. Häusel will reveal more about emotional systems and how to appeal to emotions in the financial sector.