aSpark: innovative investment communication management solution for banks and financial institution
Customers expect personalised content that is relevant to them, always timely and delivered through their preferred channel. The increased customer expectations, changes in customer behaviour and the increasing digitalisation of the investment value chain require new ways to distribute investment content.
Banks must therefore think about various challenges :
- How to make their investment offerings more personalized and digitalized
- How to continue book transformation and bring more money under contract
- How they can better leverage the capabilities of CIOs in advisory
- How to increase the probability of advisory solutions
With aSpark®, the very critical part of the investment communication in the investment value chain can be automated and further industrialized.
Consistent and personalized investment communication on all channels and all artefacts (research, investment proposals, discretionary portfolios) is absolutely critical for success and client acceptance.
This requires a modern investment content matching, distribution and monitoring platform which allows to massively increase the scalability of the active and personalised distribution of investment content.
Your contact:
Rafael Keller
Product Manager aSpark
Two platforms for different requirements
Core platform
The Core Platform allows the selection of clients for each specific content, taking into account all investment-relevant attributes. This allows customers to be selected specifically according to their exposures, holdings, preferences and individual strategy with regard to product suitability. AI-supported models also support the selection of customers, as well as the appropriate selection of products offered per customer. The automatic generation of "investment rationales" matching a specific investment proposal rounds off the scope of the core platform.
SUITABLE FOR BANKS THAT...
- …already have a communication platform, but lack a tool with specific content capabilities
- …have a split between distribution and targeting
- …need to have the flexibility to create content and start campaign out of a 3rd party tool
Communication platform
The Communication Platform complements the Core Platform with content distribution capabilities, seamless integration with customer channels, numerous personalisation options and success tracking, i.e. customer advisor and customer behaviour. The seamless integration with the Core Platform allows the end-to-end process from creation to matching & distribution to monitoring to be experienced out-of-the-box.
SUITABLE FOR BANKS THAT…
- …do not yet have a solution for the digital distribution of content
A wide range of capabilities
Investment Campaigning
This capability allows to generate value in client portfolios through an active and central distribution of personalized and relevant investment content
The process of selecting topics and the corresponding investment options are automated and adapted to the individual customer profile. Customers perceive the received investment content as far more relevant and personal. Through targeted automation, aSpark massively increases the scalability of the active and personalised distribution of investment content.
With aSpark, a few mouse clicks are all it takes to know which content is relevant for which customer.
Content supported digital client journeys
aSpark allows to heavily increase the acceptance of digital client investment journeys by supporting pulling client specific and personalized investment content from any digital client journey or third party system.
Personalized Investment Rationale Service
With aSpark, individual and personalized investment rationales can be produced for advisory and discretionary portfolios based on the banks house view.
aSpark modules and their functions
Communication Module
The communication module includes all functions and features for creating and distributing personalised investment content to customers. It contains features such as rich text editor, dynamic text fields, templates, sophisticated salutation logic.
All channels from eMail to web- and mobile banking are covered and the module supports direct execution as well as more complex workflows with dedicated investment advisors and/or relationship manager.
Monitoring Module
The monitoring module enables the success measurement of every content publication; very detailed analysis options from publication to distribution, employees, customers and transactions. Thanks to the powerful dashboard, content creators can check who consumes their content on which channel and validate the impact of their publications.
It provides front employees with important statistics to check which content was sent to which customer and how well the content was received.
Targeting and Filtering Module
This is the heart of aSpark as this module supports sophisticated client-to-content as well as product-to-client matching. The module includes all functions, filters and engines to target clients, identify the relevant content and the relevant investment products.
It also supports product suitability checks on client as well as product level and includes the corresponding adapters to access external suitability frameworks.
Content Module
In this module all the investment content of a bank is created, stored and edited. It allows for complex publication rules to be defined and content can be imported from 3rd party systems via existing adapters e.g. from CMS systems.
AI Module (planned for Q2/2024)
This module allows to only send content to customers that is highly relevant to them
The fully embedded, self-learning AI module calculates an attractiveness score for each client, portfolio and investment product, enabling AI-supported content-to-client matching and product-to-client matching.
Data & Security Module
Stores all relevant data such as persons, positions, portfolios, assets, employees, intermediaries; various adapters available, e.g. to Avaloq and allows the management of visibility and user rights in a hub context.
Platforms at a glance
The strengths and benefits of aSpark
-
Dedicated tool for investment content matching, distribution and monitoring with many existing adapters for faster time-to-market (approx. 6 month from project start to finish).
-
Modern architecture, very high interoperability and lower production costs by reducing manual efforts.
-
Core platform and communication platform, covering different requirements.
-
Higher client experience and increased automation of the entire investment value chain.
-
Increased customer loyalty through active, relevant and highly personalized content distribution.
What our customers say about aSpark
“The entire matching, distribution and monitoring process of market content has been massively simplified since the introduction of aSpark. Our clients benefit from an overall better user experience, as they receive our content faster, and it is much more tailored to their preferences and values. The feedback we have received so far from our clients and relationship managers is extremely positive.”
David Wolf, Head Research Content and Publications, LGT Bank (Schweiz) AG, Zürich