Theme-based investment advisory
The art of storytelling is also making its way into investment advisory services. Investment proposals from sophisticated algorithms and robo-advisors are often very abstract and non-transparent. Brain scientists have discovered that difficult-to-understand topics or risk assessments lead to the release of stress hormones. Positive topics and easy-to-follow stories, in contrast, promote a sense of security and lead to quick investment decisions.
With the help of aSpark®, you can bring the right topics or use them in digitalised form for customer-specific mailings or other campaigns. Whether it's the impact of Brexit, the US elections, the rise of 5G or climate change - investment topics that resonate with personal interests spark emotions and encourage investing.