Why create stories?
Storytelling - or the art of storytelling - is also finding its way into wealth advisory. The investment proposals of intelligent algorithms and robo-advisors have become too abstract and opaque. Theme-based investing and thematic investing bring the stories back to the advisory table. Whether it's the effects of Brexit, the US election campaign, the rise of 5G or climate change - an investment story fascinates, arouses emotions and inspires investment.